For the last 10 years I have concentrated on working with companies and individuals to get their sites ranked highly on the search engines. Those who have approached it is a science and been willing to put resources into it have been successful Internet marketers.
One of the successful means of Internet marketing has been to use advertising, whether it be Google ads, magazine ads, Bing ads, Yahoo ads, or through promotion and review sites like TripAdvisor and Yelp.
The method that really works, and remains evergreen, is organic content marketing. In other words good information written by experts outshines every other means. Part of that includes using titles with keywords that people are looking for.
In addition, having plenty of information available on your website is important. It’s also important to have multiple modes and streams of information available because not everyone searches in the same way or from the same sites. It is basically a lot of grunt work and that is why most small businesses don’t succeed in getting there businesses and sites I ranked because they aren’t willing to put in the time and effort to do it. Nor are they willing to invest in the people who can do it for them.
I provided those capabilities to small and medium businesses and occasionally larger businesses by setting up their websites, creating content either with written and/or videos and spent the time and energy to learn how to do with the search engines wanted.
In reality there is no reason why any company that is willing to spend the time and energy providing great information to searchers cannot be successful.
In order to grow financially and to get rid of the boredom that was beginning to set in I decided to look at where I think the world is going.
The world has changed in the last 10 years or so and change is happening faster and faster. That rapid change is coalescing into three major areas. They are fascinating people, leading technology, and artificial intelligence. It is in those three areas that I am investing.
For you to follow me in this exciting challenge, I have set up part of this web site as a blog where you can look forward and backward in time at my discoveries in my business.